Monday, March 30, 2009

Celebrity Endorsements (Friday, March 6, 2009)

Some advantages to celebrities shopping in stores or doing endorsements are that people want to be like them, as if to say "they are beautiful and if they use that it must make them that way." People want what they have, so to have celebrities buy there, or endorse products is a huge jump, and a large push to help them along in the industry. Some issues regarding celebrities advertising for certain products is that they are getting paid, they are not showing if the product is actually good, and people just buy it because they are being shown by someone like Vanessa Hudgens.
Celebrity advertisements help boost retail sales because it shows that its not like a no name product, and has money to make good products. We realize that they must have money from people buying their products in order to be paying a celebrity to advertise it. We want to be like them, if it is a very popular celebrity then it goes a long way like Britney Spears, rather then Sarah Michelle Gallagher.
Subconsciously celebrity gossip has an impact on me, and my habits. I don't notice when I would buy things based on them, but i do notice that i always buy magazines, and stuff to catch a glimpse of the celebrity life. I do not consciously notice if my life is affected by celebrity gossip, but i do enjoy hearing or reading about the celebrities that i like. Everyone likes to hear some things its what makes like interesting, we are the ones who made them what they are, so we just all need to realize that. We made them celebrities, we made them famous, its our responsibility so it obviously does affect most of the population of the world.

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